Internet-powered blogs first made its appearance in the late 1990s as a platform to share knowledge, ideas, thoughts, opinions or experiences. What used to be an online journal or diary, with a few followers is now the biggest innovation in the digital publishing industry. Blogging today is a social phenomenon successfully used by millions of individuals and businesses the world over. There are established companies, entrepreneurs, marketers and millionaires all in the blogging business, primarily to boost business growth and make money. Everyone knows that a company blog can improve your sites search engine optimization and herd swarms of traffic to your site through inbound links. But blogging really shines when it is used to promote your brand and also when garnering feedback and opinions through comments within the blog. Besides being a great customer service tool, blogging sites also create advertising revenue, promotes services and helps generate sales.
But first you must identify a blogging platform that is easy to use and has the required customization tools for your needs. Ultimately the goal is for your audience to be able to read and interact with your blog effortlessly.
Popular Blogging Sites
The choice of your blogging platform will ultimately depend on the focus of your blog and whether you want to make money from the blog itself. Here are four of the best blogging sites that you can turn to for creating winning blogs of your own.
Googles blogger.com is one of the most trustworthy and reliable free blogging platforms in the blogosphere, with tons of features. Blogger supports drag-and-drop template editing, dynamic updating and geo-tagging too. This blogging site has an easy to use control interface and it takes you step-by-step through creating your site within minutes, which is why it is highly recommended for all beginners. You can create multi user blogs (supports up to 100 users), private blogs and blog posts with images and videos easily and can even monetize your blog with Google Adsense, Amazon and other monetization programs. Since Google runs this service, Blogger supported blogs are by default search engine friendly too and very secure. The only downside is limited support.
WordPress is a massively popular open source blogging site for hosting and running your blog. Blogs that are part of the WordPress network publish an astounding 2.13 million posts per day. With WordPress.org it is possible to either setup up a WordPress blog on your own server (you will need to sign up with a WordPress hosting provider) or create a WordPress-hosted blog at WordPress.com for free. WordPress is widely supported by most hosting companies. Though it isnt as simple to set up and configure, there are a variety of customizations and options available on this blogging site. WordPress.org has added extra features such as forums, online store, and membership options that can help grow your blog. Besides being highly flexible, there are limitless tools, over 45,000 free plug-ins and thousands of themes to help create a standout website. It boasts of unique features, such as the ability to customize your permalinks. You can use WordPress to manage a single person personal blog, online portfolios to multiple user blogs managed by an administrator or even large eCommerce sites. Thanks to its army of developers, WordPress is constantly improving and being updated. The limitation with WordPress.com is that users are not allowed to add java Script or PHP code into their blog so they cannot use Google Adsense, Amazon or other programs to monetize their blogs. If you wish to place ads and sell affiliate products, then look beyond WordPress.com.
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Out of all the blogging sites, Tumblr is the most popular with younger audiences and visual bloggers, hosting over 339.5 million blogs currently. The platform is rather simple to use and focuses on creating a clutter free site based on photos, GIFs and videos, instead of text content. Tumblr supports its community of bloggers through a variety of options for sharing, reposting and reblogging content. You can gain more Tumblr followers and exposure, without spending as much time on original content creation. Bloggers prefer Tumblr because it has hundreds of ready to use themes and lots of ready to use third-party apps. You can even create your own theme and use your own custom domain. It is possible to schedule your blog posts or even post on your blog directly from your email box. You can also publish automatic updates on Twitter and Facebook about your latest blog posts. There is no limit to the number of people who can contribute to your blog on this micro blogging site. Find out more about why you should choose Tumblr over other blogging platforms. Tumblr is not a good choice for those who want complete control over copyright.
Squarespace has a built-in mobile website, easy to use style editor, free Typekit fonts and appealing templates. It is possible to change everything from colors, to font, to spacing and sidebar width, without knowing how to code. You can add custom CSS on this platform for everything except theme and plugins. It lets you expand your services easily, which is awesome if you are using your blog for your business. Among all the other blogging sites, it is the preferred choice for photographers, online retail store owners, and musicians because their templates can make a site look professional and exclusive.
Your Blog Is Your Home On The Net
Not all blogging platforms are built equal and all of them have their unique advantages and disadvantages. For example, if you post a lot of images then Tumblr should be your pick, whereas for a small business owner, WordPress may be the ideal choice, as you will get full control over your site and also be able to increase your website visibility in search engines. Now that you know more about the best blogging sites available online, you can choose any one according to your blogging needs and embark on your blogging journey.